Ma Che Ca*** Vuoi?


For the hot-tempered Italian lover.


Fit: Contemporary regular fit for men. Model is 178cm, wearing size Large.

Material: 100% cotton – ring-spun long lasting material. Premium cotton for long lasting fit.

Print: Premium photo print with DTG (Direct To Garment) method. The DTG printing method is precise and produces high quality results. It is an excellent method for creating long lasting, durable prints on clothing.

Model: Crew neck

Available sizes: small | medium | large | x-large | xx-large

Packed with all the right

Italian attitude

Ma Che Cazzo Vuoi?

A unique premium quality t-shirt packed with all the right Italian attitude. ‘Ma Che Cazzo Vuoi?’ is the Italian phrase for something like ‘What the f**k do you want from me?’. Easily demonstrated with one simple hand gesture.

Inspired by icons

This unique t-shirt is inspired by many iconic legends from Italy. To pic a few, our favorites are Filippo Inzaghi, Francesco Totti, Sofia Lauren, Joe Pesci and Paulie (from Sopranos). The way they make the hand gesture is simply made to perfection. For example, when Inzaghi pledges to the referee for a penalty or when Paulie speaks to a wise guy in New Jersey.

Inspired by places

When creating this shirt and the places where it blends in perfect, our vision and inspiration are found from historical Italian cities and luxurious Italian hotels. Fabulous spots like Grand Hotel Timeo in Taormina, Belmond Caruso in Ravello (Amalfi Coast) and Hotel La Palma in Stresa are some of our favorites. As for cities, we’re absolutely in love with Firenze, Roma and Napoli. The history, architecture and people from these cities are something special.

Grand Hotel Timeo in Taormina, Sicily, overlooking Etna.

Ma Che Cazzo Vuoi


The most iconic Italian hand gesture you can find. And still most people don’t really know what it means. Che vuoi? (What do you want?) alternatively described as ma chevuoi?, ma chedici/ma chestaidicendo? (what are you saying?) or simply Che? (What?). In English it is sometimes referred to as “pinched fingers” or “finger purse” (Mano a borsa, in Italian).

It is produced where the tips of all the fingers of one hand are brought together to form an “upward pointing cone”, with the hand then being moved up and down either from the wrist or forearm. The hand can be motionless while performing this hand gesture, or can also be shaken up and down if the person wants to express impatience.

While it is particularly common in Naples, it is a gesture that is widely used in Italy. The meaning is open to interpretation based on context, but the frequency and speed of vertical motion indicates the level of frustration of the speaker.

TRG Clothing

Unique hand gesture t-shirts in premium quality.

Designed in Sweden.

Premium photo print with DTG (Direct To Garment) method.

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